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University of Amsterdam Institute for Migration and Ethnic Studies (IMES)


Jan Rath

Professor of Urban Sociology
Director of the Institute for Migration and Ethnic Studies (IMES)
Universiteit van Amsterdam

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The Immigrant Restaurant Industry
The project focuses on the involvement of immigrant entrepreneurs in the restaurant sector in Vancouver, Amsterdam and Sydney, and aims at describing and explaining the processes that account for the emergence and success—or lack of it, for that matter—of immigrant restaurants, eating places, deliveries and takeaways. The project aims at studying the behavior of entrepreneurs and consumers and the interaction between them. It assumes the existence of an opportunity structure, of immigrant entrepreneurs, and of a critical infrastructure that mediates between the two. This critical infrastructure entails the (national and local) government, business associations, marketing bureaus, connoisseurs, cultural mediators, and so forth, that whatever their intentions affect the popularity of particular ethnic cuisines. Together they shape the multi-cultural urban landscape in which immigrant restaurants play a part. These are our basic research questions:What has been the development of the restaurant sector in Amsterdam, Sydney and Vancouver since 1970, in terms of numbers of food outlets, volume of workforce, value of sales, and variety of cuisines, market segmentation, and what has been the ethnic composition of the entrepreneurs and workers in this sector? Also, how has the economic geography of the sector evolved in the three cities?
How have restaurateurs marketed their products? To what kind of clientele do they cater, and how does their marketing (in terms of product, place, presentation etcetera) affect consumers’ preferences and, indirectly, the success of their business? Who are the consumers? What are their characteristics and preferences, and how do they affect the development of the restaurant sector in general and Chinese and Middle Eastern restaurants in particular? What is the role of the critical infrastructure, in particular the role of the government, business organizations and cultural mediators? Does spatial concentration (in ethnic commercial precincts such as Chinatown) or dispersion of immigrant restaurants matter? What does the interface of immigrant restaurateurs and (immigrant and non-immigrant) consumers tell us about the acceptance of ethno-cultural diversity? What are the similarities and differences between Amsterdam, Sydney and Vancouver? What are the relevant general processes and how do they manifest themselves in these historically specific urban landscapes? 
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Key participants
Jock Collins (University of Technology Sydney), Daniel Hiebert (University of British Columbia), Ching Lin Pang, and Jan Rath (University of Amsterdam). Go to top
 
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