Jan Rath had also been appointed to Prof. J.A.A. van Doorn Chair at the Erasmus University Rotterdam (EUR) in the previous academic year. In the same period, he served as the Van Doorn Fellow at the Netherlands Institute for Advanced Study in the Humanities and Social Sciences (NIAS), one of the institutes of the Royal Netherlands Academy of Arts and Sciences (KNAW). The chair and fellowship are an homage to the founder of the Erasmus School of Social and Behavioural Sciences (ESSB), Prof. Jacques van Doorn. Rath dedicated his time to the study of urban amenities, cultural consumption, and the proliferation of new middle-class lifestyles and identities, or more concretely to coffee bars, craft beer breweries, home decoration stores, street food trucks, and other hipsterish places, among other things. On June 17, 2022, in Rotterdam, he presented the fifth edition of the Van Doorn Lecture.
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